True Driver's Experience – A variety of visual cues delivers the true driver's experience including a three-dimensional HUD that mimics driver head movement, inertia and G-forces. The depth of field also adjusts based on the speed of the car
So when the car is travelling at high speeds the perspective will shift to the distance putting the car/cockpit out of focus
Enhanced AI – A sophisticated AI system will mean that your races are more exciting than ever before. AI opponents will react and perform based on the player's aggression and overall driving skill thus creating race experiences for all skill sets
Dynamic Crash Effect - When the player hits a static object or opponent car, the player will feel like they are 'taking damage'. A combination of visual and audio effects will leave the player disorientated and briefly disrupt the race
Total Customisation – Need for Speed SHIFT features a comprehensive customization option that lets the player tailor every aspect of the cars performance and styling. Go under the hood to upgrade and tune your vehicle to increase its performance. The visual customization system allows players to personalize both the exterior and trick out the interior to reflect their individual style and preferences
Photo Real Cars and Tracks – Nearly 70 licensed cars are available including the Pagani Zonda F, Audi RS4, and Porsche 911 GT3 RSR. There is also over 15 real-world locations like Willow Springs and Laguna Seca as well as fictional circuits like downtown London and Tokyo
Additional gameplay features including career mode to be unveiled at the Electronic Entertainment Expo in June 2009.